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Landmark Chinese Tourism Project Announced

Columbia, South Carolina

The Alfred P. Sloan Travel & Tourism Industry Center at the University of South Carolina, in partnership with the Travel Industry Association of America (TIA), is launching a major research project addressing the anticipated future increase in Chinese travelers visiting the United States.

Surveys and interviews will be conducted in major Chinese cities to determine why citizens want to come to the United States, what sites they're interested in seeing and how long they intend to visit this country.  The project will also examine the cultural, social, economic and political conditions that will affect travel from China to the United States.

The World Tourism Organization (WTO) predicts that more than 100 million Chinese tourists will travel to other countries by 2020, making China the number one exporter of tourists. Currently, Chinese citizens are only able to visit countries with Approved Destination Status (ADS).  Although the United States is rapidly moving toward establishing a formal ADS agreement, few businesses and destinations are adequately preparing for their arrival.

"This project is a landmark examination of the future, outbound Chinese tourism market for the United States," said Dr. Rich Harrill, director of the Sloan Travel & Tourism Center.  "This research is important to United States' competitiveness in the travel and tourism industry because it will help businesses and tourism destinations plan and benefit economically from this potentially significant market."

Dr. Robert Li, a Center faculty associate, will manage the project. Results should be available in December.

The Alfred P. Sloan Foundation Travel & Tourism Industry Center is a comprehensive and inclusive travel and tourism research and outreach center and is a joint effort of the College of Hospitality, Retail, and Sport Management and the Moore School of Business at the University of South Carolina.  It is funded in part through a generous grant from the prestigious Sloan Foundation, headquartered in New York.

The Alfred P. Sloan Foundation Travel & Tourism Industry Center is available to partner with businesses, organizations, and agencies at the local, state, national, and international level.  Please contact Dr. Rich Harrill at 1-803-777-7682 or rharrill@gwm.sc.edu.