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Is this a blueprint for Air Highways of the World and
Africa Travel Magazine?
The New York Times-owned Boston Globe, in partnership with NewsStand Inc., has launched an electronic edition that lets users download an exact digital replica of the Globe via the Internet.

"With NewsStand's digital publishing solution, we now have the ability to offer our quality content in its original format to readers who may not be able to obtain the printed copies," said Yasmin Namini, Globe's senior vice president of circulation.

According to the announcement, sales of publications through the NewsStand service qualify as paid circulation according to the Audit Bureau of Circulations, increasing the potential for advertising revenue while lowering operational costs associated with traditional printing and delivery.

The newspaper said that their advertisers can also take advantage of NewsStand features such as attaching streaming media to their ads and direct click through to a designated web location.

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In a prepared statement Monday, the New England 's largest newspaper said that digital copies of the newspaper will be available for purchase for 50 cents for the daily edition and $2 for the Sunday edition. Subscriptions are listed at $3.75 a week for seven days and $1.50 for Sunday only.

From the internet June 10, 2002 The most popular topic of the last few days is Tom Hespos' "Can web GRPs be better than traditional GRPs?" Tom wrote, "We've been looking to traditional concepts like reach, frequency and GRPs to bring compatible metrics to the web. Yet, it's possible to buy against audiences with multiple qualifiers on the web. This begs the question: Will we tilt the playing field in interactive's favor by producing a more targeted rating point than our traditional counterparts?"

In response, one Spin Board member wrote, "I think this bodes well for the Internet behemoths and the Network/s, who can slice down their audiences according to demo & psychographic info. Despite the downfall of many sites and networks, the Internet remains too segmented to allow for real reach metrics to apply on single site buys with multiple selects for audience targeting. Imagine the nightmare of buying or selling hundreds of $500 campaigns." Another response read, "I believe that GRPs will eventually be replaced by NRPs: From Gross rating points to NET rating points. NET will stand for the Internet as well as for the decrease of inaccuracy compared to the rather theoretical formula of GRPs."

On the Internet nobody knows you're a dog,
"Bark twice if you've been bitten."
by Jerry W. Bird

One of my favorite tapes is "Some Dogs I have Known," by Fred Vogt, which compares the personalities of the speaker's pet poodles and sundry other breeds with that of certain people he has known. In every measure of loyalty, courage, trust, patience and determination, the dogs always came out on top. Are you not surprised? Most dogs I have known are proper ladies and gentlemen in their own right; but then there are the junkyard curs, scavengers and pit bulls - right? Everybody and his proverbial dog these days claims to be a Web Expert. So its so easy as 1-2-3 to be taken in. (continued)


How to incorporate "Automatic Response" on your e-mail

Hotel and Restaurant Study puts the brakes
on E- Commerce Fast Train
The following points from "THE GAPS IN E-COMMERCE," make a lot of sense. They are based on an International Hotel and Restaurant Association study on the impact of automation and information technology on the hospitality industry. The IHRA has identified the following "gaps" the hospitality industry will have to close if it is to succeed in the e-commerce environment.

The gulf between the promise of what technology can do and what is actually being delivered.

• The digital divide isolating senior management with no IT background from their IT savvy juniors.

• The technology skills vacuum in the industry.

• The time lag between the spiraling expectations of the younger generation and the slow speed of adoption of it in hospitality.

• The void in the existing body of knowledge available on technology applications and their impacts.

• The absence of methodology to evaluate both tangible and intangible returns on technology investments.

• The polarization between state-of-the-art high-tech infrastructure and the high-touch (personalized) experience many guests want.

Flakes and Flimflam
I love that popular cartoon of two mutts, with one commenting, " on the Internet nobody knows you're a dog." Welcome to the kennel. A new book I am working on will expose this plague of rampant hucksterism, as countless phonies, featherheads and frauds invade this great new communications vehicle. It's a reincarnation of the medicine men, flimflams and fortune tellers from the Barnum and Bailey era. A honky tonk parade, with a paper moon and cotton candy promises. For the army of hucksters, its a giant Halloween party and Mardis Gras rolled into one, as their masquerade continues unabated. Lots of tricks, but no treats for the gullible.

Being Hounded? These cheeky characters are wolves in sheep's clothing, yet in a comical way they remind me of the cartoon character Wile E. Coyote, with his numerous plots and schemes. Remember how they all blow up in his face? A friend of ours endured several hair raising experiences over a two year period, having hired some of these self appointed web experts. I managed to set them free, but it took much patience. What's more, I've a bone to pick with those who mess up their web pages with dead ends, traps, whiz bangs, snakes and ladders. Confusing cross-promotional links put the searcher in Never Never Land, which happens often and makes me growl.

Quck Turn Offs
Research shows that the average user has almost zero tolerance for such complexity. Don't these idiots realize that most folks have small screens, minimal skills and snail-like modems? Yet, a legion of web owners get carried away by their own greed, a fondness for techno toys, or the urge to be cute with pictures and words. This makes it extremely frustrating for a person to buy, search further, or even stay on line. The harder one has to search for a product, the easier it is to leave a site. And with each click of the mouse, or level of depth, you lose 25 percent of your customers. In a study of major online retailers, 39 percent of online customer buying attempts and 56 percent of product searches failed. In one test a researcher went four levels deep into the site without finding a simple graphic or display of the company's core product. Let's hear your experiences.
Send E-Mail to Jerry W. Bird, Editor
Air Highways Magazine
or fax 604-681-6595

Apples for Africa
At Aviation and Travel Media, we've enjoyed the privilege of working on some of the finest desktop publishing and general computing equipment in the world. Now we're focused on bringing the Internet and computer skills to thousands of eager students across Africa, whom we visit every year during our news gathering and educational trips.

Africa Travel Magazine, supported by Africa Travel Association's Canadian and Northwest USA Chapter. are launching a campaign to provide computers, software and on-site training to village schools, churches and local groups in Africa. Fax to 604.681.6595, e-mail