WEBSITE DEVELOPMENT LINKS Navigation Blueprint Tracking Score Card   Air Highways is used as an example, since it was our original site and we've spent several years monitoring results.

Score Card: Why are World Travel Industry leaders discovering Africa Travel Magazine Online? The Africa Travel Association Website - www.africa-ata.org - is a leader in many searches relating to Africa, even where the topic is not directly related to tourism, such as 'Africa Fashion, ' or 'Corporate Council on Africa'. For projects and events like 'SADC Heads of State Summit', ' Peace through Tourism' or 'African Diaspora Heritage Trail', we also lead the way. Searching for well advertised travel slogans, from Magical Kenya to The Real Africa? Once again our web pages appear in the top four. For causes such as 'The Africa Group' , 'Flying Hospital', 'Students for Peace' and 'Miracle Corners of the World' we're at or near the top. Leading Website in Basic Searches on Africa Search for the words "Africa Travel" Google #2 and Yahoo #3 out of 2,750,000 Our site has been #1 and is consistently in top 5. Search for the words "Africa Tourism" Google #5 and Yahoo #5 out of 950,000 Search for the words "Africa Fashion" Google #1 and Yahoo #1 out of 1,340,000 Search for the phrase "African Cultural and Ecotourism" Google #1 and Yahoo #1 out of 12,400 With the words 'Cultural and Ecotourism' alone, we're #5 out of 65,300 Note: Our site's peak monthly page views for 2003 exceed 200,000, with an average length of time per visitor session over 15 minutes. Webtrends research, March 2003. Leading Website for Travel Trade Events Promotion Adventures in Travel Expo Google #1 and Yahoo #1 and #2 out of 11,300 African Diaspora Heritage Trail Google #1 and Yahoo #1 out of 1,930 Peace Through Tourism Yahoo #2 out of 357,000. Google #2 SADC Heads of State Summit Heads of State SADC Tanzania Google #1 Yahoo #1 out of 7,330. Tanzania Tourism Investment Forum Google #1 and Yahoo #1 out of 22,500 Omit the word forum, we're #1 out of 120,000. FAATIS First Annual African Tourism Investment Summit Yahoo #1 and Gooogle #1 Kilimanjaro Marathon Yahoo #5 out of 5,120. Google #6 Guinea: Festival de Guinee Google #1 and Yahoo #1 out of 2,860 IATOS Adventure Travel Yahoo #3 out of 381. Google #4 Mali: Folklife Festival Yahoo #4 out of 999. Google #6 Corporate Council on Africa Google in top 10 ; Yahoo in top 20 out of 365,000 Where do our Viewers Live? 1 USA 90% / 2 Canada / 3 UK / 4 Netherlands /5 France / 6 South Africa / 7 Belgium / 8 Austria / 9 Germany / 10 Italy. Webtrends, March 2003 Leading Website for African Destinations Promotion Kenya: Magical Kenya Yahoo - #3 out of 16,300. Google #4 Just wait until we start promoting Kenya for the ATA 30th Jubilee Congress Zambia: The Real Africa Yahoo #4 out of 394,000. Google #6 Tanzania: Kilimanjaro International Airport Google #1 and Yahoo #1 out of 9,700 Ethiopia's Holy route Google - #1, 2 and 3 ; Yahoo #2 out of 6,920 Using the word "historic" route, we're still #2 and 3 Great Cities of Morocco Google #1 and Yahoo- #1 out of 159,000 Ethiopia: Queen of Sheba's Footseps Google #1 and Yahoo #1 out of 1,270 Leading Website for news of Worthy Causes Search for the "Flying Hospital" one of many great causes we support in Africa and beyond. Yahoo #1 out of 475,000 ; Google #5 Search for "The Africa Group" a ladies' organization from New York that is helping the poor in many Africa countries. Yahoo #3 out of 2, 960,000 ; Google #4 Search for "Miracle Corners" New York University Project Yahoo #1, out of 59,900 ; Netscape #1 out of 47,800 ; Google #2 Search for "Students for Peace" Yahoo #9, out of 1,490,000 ; Google #10