WEBSITE DEVELOPMENT LINKS Navigation Blueprint Tracking Score Card   Air Highways is used as an example, since it was our original site and we've spent several years monitoring results.

WEBSITE DEVELOPMENT TEN POINT PLAN A WORKING DOCUMENT OR BLUEPRINT FOR YOUR WEBSITE There are many schools of thought regarding websites, however I will start with a plan that has worked well for my agency in handling many complex marketing projects at the same time. The points below will be expanded upon in detail, to form a working manual that both of us can follow in order to keep on target. The key steps we will take are as follows, starting with an interview (phone and e-mail) based on a simple questionnaire (audit) to determine the position, objectives, resources, timetable and expected results: ... 1. Audit Your product, market, company goals and expectations. 2. Research What else must we know to make the program work? 3. Creative Define your Position. Promise. Big idea or USP. 4. Media Using full motion, sight and sound options of the Internet, plus support media: print, broadcast, direct mail, faxletters 5. Design Site design and elements. Getting work done efficiently. 6. P.R. News releases. Key associations to make. 7. Promotion Merchandising, Trade offs, Link exchanges 8. Education Working with and targeting the educational community. 9. Action Timetables and priorities from Day 1 10. Financial Installing and using PayPal, Fees, budgeting, credit cards.