SIDEBAR LINKS Navigation Blueprint Tracking Topic Four Air Highways is used as an example, since it was our original site and we've spent several years monitoring results.

WEBSITE SEARCHES AND TRACKING The main objective of a website is to generate results, thus provide financial and promotional returns. Our two best means of measurement are: a) Searches using proven leaders, such as Yahoo and Google. Once your website is up and running for a month or so, we will start periodic searches using topics contained in your site's contents. Through perseverance and judgment based on many years of conventional media experience, our three current sites are achieving the desired results - and more. I know we can do similar things for you and your exciting, educational concept * To see how well our searches are following certain topics of interest to our readers (market). here is the latest Score Card on our Africa site.: http://www.africa-ata.org/web_1.htm (b) Tracking by research companies such as Webtrends. Since using Webtrends, (at a very nominal cost), we have enjoyed a daily picture of our total website with more information than one could ever use. For example it measures hits (activity), pages viewed per day average, visitor sessions, average length of visit, most popular pages, least popular pages, entry pages, search engines used. who is linked to you, demographics of readers by area, city, etc. These answers allows us to focus on areas that are showing results and to improve in other areas. I recommend we add this service to your website almost immediately (given a one month start up). Start up We will start off with the BASICS: Audit and blueprint, navigation (use of side and top bars), clean design, animated art and photos, key topics and categories, key words for search engines.