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 Africa Travel Magazine's "Great Cities of Africa" editions include Lusaka, Zambia and Livingstone, home of Victoria Falls: One of the Top 10 Wonders of the World

Road shows Held in South Africa

As its deliberate marketing strategy, Zambia National Tourist Board has this year been conducting road shows in key source markets. The recent road show was held in August 2006 in South Africa (Johannesburg and Cape Town) and Namibia (Windhoek). South Africa is one of Zambia's leading tourist source markets.

The objectives of the road shows are to increase the levels of awareness among the travel trade in the markets and to link the Zambian operators with the foreign tour operators selling tourist destinations.

ZNTB attended the road shows with 10 companies from the private sector namely Holiday Inn, Alendo Travel, Safari Par Excellence, Sun International
Dreams, Zambian Airways, Mulungushi Village Complex, Wilderness Safaris, Protea Hotels, Mulungushi International Conference Centre and Rovos Rail. Cape Town and Johannesburg attracted 88 travel trade attendees each while Namibia Other road shows have been held in Australia, USA and Canada.

Maramba Cultural Village in the tourist capital, Livingstone, is progressing well with phase 1 nearing completion. The cultural village which will consist of an art gallery, open air theatre, 9 model villages and a 200-people capacity conference facility is being funded through the Poverty Reduction Program (PRP). The village is located next to the Livingstone showgrounds. In an interview with the Provincial Cultural Officer Mr Vincent Kamwanya, he said that the construction of the cultural village began in March this year and phase 1 consisting of the open air theatre is expected to be completed in November 2006. The open air theatre consists of a dancing arena with a seating capacity of 450 people. The other facilities of the village will be completed under phase 2 & 3. Mr Kamwanya said Government policy is to have cultural infrastructure in all the provinces and so, this initiative is by the Ministry of Community Development and Social services through the Department of Culture (whose mandate is to promote culture and art) in compliance with the policy. It is envisaged that when the cultural village is fully operational, both local and foreign tourists will be privileged to sample Zambia's rich cultural heritage through art, music, dance and food.

The Japanese Market
Zambia National Tourist Board will be attending the JATA World Tourism Congress and Travel Fair to be held in Tokyo, Japan from 21st to 24th September 2006. JATA World Tourism Congress & Travel Fair comprises two separate but complementary events. The JATA WorldTourism Congress is a marketing conference while the Travel Fair features a dedicated day for exhibitors to meet one-on-one with the Japanese travel trade and consumers to showcase their travel offerings and appeal directly to potential Japanese travelers. of the Tumbuka people of Muyombwe District in Northern Province of the Nkoya people of Chief Mutondo Kanongesha. of the Bemba people of Chief Puta of Chiengi District. of the Bisa/Swaka/Lala people of Mkushi.

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