New Agreement with Manitoba-Based Airline Expands Loyalty Program's Airline Rewards Portfolio

Toronto, Ontario,: The AIR MILES Reward Program and Calm Air today announced that AIR MILES Collectors will be able to redeem AIR MILES reward miles for flights on Calm Air within Manitoba or between Manitoba and Nunavut.

Effective February 15, 2005, AIR MILES Collectors can book flights on routes serviced by Calm Air for as low as 800 reward miles. Calm Air flies between Winnipeg, Thompson, Flin Flon, The Pas and fourteen other cities within Manitoba and Nunavut.

"We are pleased to welcome Calm Air to the AIR MILES Reward Program as a preferred airline carrier, servicing our Collectors in Manitoba," said Caroline Papadatos, Vice President, Marketing, AIR MILES Reward Program. "This addition to our flight portfolio of eight airlines means AIR MILES Collectors now have even more travel reward options within Canada."

"Calm Air is very pleased to be joining the AIR MILES Reward Program as an official airline supplier and to be able to provide this opportunity to our valued customers in Manitoba and Nunavut," said Rebecca Condon, Vice President, Marketing & Sales, Calm Air. "We look forward to a long-standing relationship with AIR MILES and to continuing our commitment throughout the North."

About The AIR MILES® Reward Program:

Created by The Loyalty Group in 1992, the AIR MILES® Reward Program is Canada's premier coalition loyalty program, with more than 15.4 million Canadians - representing more than 70 per cent of Canadian households - actively collecting AIR MILES reward miles.

The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as movie passes, family attractions, CDs and DVDs, electronic merchandise, sports and recreation, travel and more.

Collectors can shop and collect AIR MILES reward miles at more! than 10 0 brand-name Sponsors across the country, representing more than 14,000 retail and service locations nationally. The AIR MILES Reward Program's website is

About Calm Air:

Operating and based in the North for over 40 years, Calm Air has a proud history of service, reliability and safety, and continues to be a leader in northern transportation. Operating a fleet of modern, comfortable aircraft, Calm Air combines frequent convenient flights with friendly, personalized service to provide a first-rate flying experience to cities throughout Manitoba and Nunavut including Winnipeg, Thompson, Flin Flon, The Pas, Gillam Churchill, and Rankin Inlet.

For further information:

The Loyalty Group Corporate Affairs (416) 228-6614 or (416) 228-6500 Calm Air Head Office, Thompson (204) 778-6471 Or 1-800-839-CALM

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