Subject: News Release: Nikon Canada Announces Holiday Line-up

Date: October 3, 2006 6:16:32 AM PDT (CA)





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Nikon Canada Announces Holiday Line-Up

Digital SLR and Compact Cameras for Everyone on Your List


Mississauga, ON, October 3, 2006 - Nikon Canada today announced its 2006 holiday product line-up. This holiday season, digital photography lets users see and share the world from entirely new angles. Nikon Canada's new compact and digital single lens reflex (SLR) camera offerings are reaching new heights of performance, making great gift ideas for photographers of any skill level.


"This holiday season, we're giving consumers more of the great variety and functionality they have come to expect from Nikon," said Greg Flasch, National Advertising and Communications Manager, Nikon Canada. "Our digital SLRs continue to push the envelope on performance and our compact cameras offer more exciting new ways than ever to share and enjoy your holiday photos."


For the Thrifty Gifter



In Nikon's L series of COOLPIX cameras, the "L" stands for life. The COOLPIX L4 is streamlined and comfortable to hold, with a smooth finish, curved grip and lightweight body. The camera offers 4.0 megapixels and a choice of 15 different Scene Modes, four with Scene Assist, making it easy to achieve desired results in a wide range of everyday situations. Just choose the Scene Mode best suited to the subject at hand and the COOLPIX L4 automatically selects the ideal settings for the picture, whether at an indoor party or an outdoor holiday light show. Scene Assist displays useful framing guides in the monitor, helping users compose shots for optimal results. The camera also offers Nikon's Image Innovation features: Face-Priority AF*, which focuses on framed faces for sharper results, In-Camera Red-Eye Fix, and D-Lighting, which adds light and detail to darkened images.


Manufacturer Suggested Retail Price (MSRP):

COOLPIX L4 - $169.95


For the Straight Shooter



Continuing the L series, the COOLPIX L5 lets users get the most out of life and out of their camera, offering 7.2 megapixels and a 5x Zoom-Nikkor lens featuring optical Vibration Reduction (VR) for superior results. Composition and playback are easy and clear thanks to the large 2.5-inch LCD backlight screen. For added convenience, the camera also offers Nikon's One-touch portrait button, providing direct access to three of Nikon's Image Innovation features: Face-Priority AF*, In-Camera Red-Eye Fix, and D-Lighting, so no matter where the holidays take you, you're ready to capture the moment.



COOLPIX L5 - $379.95


For the Compact Connoisseur



In Nikon's P series of COOLPIX cameras, the "P" stands for performance. COOPIX P3 is a powerhouse, offering 8.1 effective megapixels of image resolution and a 36-126mm (35mm equivalent) Zoom-Nikkor lens for stellar results. The camera offers the innovative Vibration Reduction (VR) technology in two modes, a technology carried over from Nikon's renowned SLRs. VR Active mode compensates for camera shake so you get sharper results even while panning. VR Normal compensates for any minor movements that occur during hand-held shooting under low-light conditions such as indoor or outdoor holiday lights. The camera also includes WiFi capability for wireless transfer of images to a computer or PictBridge-compatible printers**.



COOLPIX P3 - $339.95

COOLPIX P4 - $299.95 (Offers same features as P3, with the exception of Wi-Fi capability)


For the Great Adventurer



For COOLPIX S10, the "S" stands for style. COOLPIX S10 has a distinctive wave-surface and features a unique swivel design lens, which lets users shoot from the hip, from over the head or even take self-portraits. The camera offers powerful 6.0 megapixels, a 10x Zoom-Nikkor lens with Vibration Reduction (VR), and an increased light sensitivity up to ISO 800 for shooting in low-light, helping to avoid blurred photos. The COOLPIX S10 adds entertainment to photography with Nikon's Pictmotion feature, which lets users select images, movies, music and visual styles in-camera to produce audiovisual shows. Final results can be displayed on the camera's bright 2.5-inch LCD screen with 170-degree viewing angle.



COOLPIX S10 - $479.95


For the Up-and-Comer

Nikon D50


A world-class, entry-level digital SLR with 6.1 effective megapixels, the Nikon D50 is the perfect choice for families who appreciate automated excellence or the seasoned enthusiast who wants full manual control. Nikon's scene-optimized Digital Vari-Program modes simplify the photographic process with seven automated modes. With a start-up speed of 0.2 seconds, and continuous shooting at 2.5 frames per second for up to 137 shots, it's always ready for action. Experienced photographers will take advantage of shutter speeds of 30 to 1/4,000 second and a high-speed flash sync speed of up to 1/500 second. They will also appreciate endless creative possibilities thanks to compatibility with Nikon's extensive lineup of high-quality, high-performance AF Nikkor lenses, and expanding family of digital-dedicated DX Nikkor lenses.



D50 (body only) - $639.95

D50 (kit with additional 18-55mm f3.5-5.6 G ED Lens) - $799.95

Optional AF-S DX Nikkor 55-200mm f4-5.6 G ED Lens - $269.95^

^ Dealers may offer a dual lens kit, MSRP - $999.95


For the All-Star

Nikon D80


Nikon is renowned for its high-performance digital SLRs and the Nikon D80 is no exception. Incorporating Nikon's latest digital and photographic technologies, D80 is designed to satisfy photographers' passion for creating beautiful images and preserving special moments. The Nikon D80 features a new 10.2 effective megapixel DX Format CCD image sensor, for high resolution and sharp detail and the ability to crop creatively and print impressive enlargements. It offers the advancements found in Nikon's own high-resolution image processing engine, which produces natural-looking images that benefit from faithful colour and tone reproduction. The camera is ready to shoot in just 0.18 milliseconds and has a minimal shutter release lag time of approximately 80 milliseconds for instant response when shooting.



D80 (body only) - $1,169.95

D80 (kit with AF-S DX Nikkor 18-135mm lens) - $1,549.95

D80 (kit with AF-S DX Nikkor 18-70mm lens) - $1,589.95

^ Dealers may offer a dual lens kit


*Face recognition capability may be limited in some shooting conditions.

** Requires optionally available Wireless Printer Adapter PD-10.


All in the Box

COOLPIX are ready to go right out of the box, including all essential accessories, such as rechargeable batteries and charger (COOLPIX L6 is supplied with two Energizer™ lithium AA-size batteries, rechargeable batteries and battery charger can be purchased separately), A/V and USB cables, and Nikon's latest release of its comprehensive PictureProject software for organizing and editing photos.


Exclusive Canadian Warranty

Nikon Canada offers an exclusive 2-year warranty for all COOLPIX and the D50, D70s, D80 and D200 digital SLR cameras purchased from a Nikon Canada Authorized Dealer. Consumers can feel comfort in knowing their investment in protected by Nikon Canada's 2-Year Warranty with in-Canada service.


About Nikon

Nikon, At the Heart of the ImageTM,, is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Canada distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and System Accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. At the heart of every Nikon camera is Nikon's Exclusive Feature System, making it easy for anyone to take amazing digital pictures. All Nikon Canada products are sold through a network of Nikon Canada Authorized Dealers. For more information on Nikon Canada and its products and services or to find a Nikon Authorized Dealer, visit


****Photos are available upon request




Note: Specifications, design, product name, standard accessories, and release schedule may differ by country or area.


For more information:

Tara Reed/Katie Rankin