Famous Doors of Hospitality
HOTELS CANADA AIDS
TORONTO, ON,: Choice Hotels Canada (CHC) is proud to
launch a donation program to aid victims of the terrorist attacks that took
place on September 11 in the United States.
Beginning October 8th, donation boxes will be set up at 240 Choice hotels
across the country. For every dollar collected at its properties, Choice
Hotels Canada will donate an additional dollar to the relief effort through
the Canadian Red Cross - U.S.A. Appeal. With the public's help, Choice
Hotels Canada hopes to donate as much as $200,000 to this worthy cause.
"Since the tragic events of September 11, we have seen a huge outpouring of
generosity from corporations like Choice Hotels Canada," said Pierre
Duplessis, Secretary General, Canadian Red Cross. "There will be a need for
long term assistance for the countless people whose lives have been
shattered by these events."
To support the donation program, Choice will amend a four-week national
television advertising campaign, scheduled to launch the week of October 8,
to include information on how people can make a contribution to the cause.
"The world has witnessed events of historic proportions. We, at Choice
Hotels Canada, want to show our support to those families who have been most
affected by this terrible tragedy," said Gary Decatur, president and CEO,
Choice Hotels Canada.
Choice Hotels Canada and its franchisee advisory board, the CCFAB, have also
launched an internal fundraising campaign, encouraging its franchisees and
employees to make contributions to the Canadian Red Cross - U.S.A. Appeal.
Again, Choice will match these contributions dollar for dollar, with the
goal of donating a total of $20,000. Donations for the fundraising programs will be
accepted until December 30, 2001.
Choice Hotels Canada is the largest hotel chain in the country with over 250
hotels open an under development from coast to coast. Its eight brands
include Clarion, Quality, Comfort, Comfort Suites, Sleep Inn, Econo Lodge,
Rodeway and Mainstay Suites. Choice Canada is part of Choice Hotels
International, which has 5,000 properties in 41 countries. Further
information about Choice Canada and its locations can be accessed at
CHOICE HOTELS CANADA LAUNCHES TRAVEL AGENT PROMOTION
TORONTO, ON: This Fall, Choice Hotels Canada (CHC) will
launch a multi-faceted promotion for travel agents. Not only is CHC
increasing commission to 15 per cent, but Choice is also giving travel
agents the chance to win $5,000, when they make a GDS reservation at any
Choice hotel in Canada. The promotion will also see a $5,000 donation going
to the Canadian Red Cross - U.S.A. Appeal to assist with the relief effort
for victims of the terrorist attacks.
From October 1 - December 30, commission for travel agents booking with
Choice will increase to 15 per cent (from 10 per cent). "We are very excited
about this promotion because it gives us the opportunity to show travel
agents how much we appreciate their business, especially during this
difficult time," said Katrina Sagan, executive director of sales, Choice
The cash giveaway component of the promotion works like this: From October 8
- December 15, every time a travel agent books a Choice Canada property in
GDS, and enters "ECcash" plus their name in the SI field, they will be
entered into the draw. At the end of the promotion, a name will be randomly
selected and the winning travel agent will receive $5,000 in cash. CHC will
donate an additional $5,000 to the Canadian Red Cross - U.S.A. Appeal in the
name of the winner's travel agency.
This promotion coincides with another donation program Choice recently
launched in which the company hopes to raise more than $200,000 to help
families who lost loved ones in the September 11 terrorist attacks.
All eight hotel brands under the Choice Canada umbrella can be viewed in GDS
using the universal chain code EC (Exclusively Choice).
Choice Hotels Canada is the leading hotel chain in the country with more
than 250 hotels representing eight brands from coast to coast, including
Clarion, Quality, Comfort, Comfort Suites, Sleep Inn, Econo Lodge, Rodeway
and Mainstay Suites. Choice Canada is part of Choice Hotels International,
which has 5,000 properties in 41 countries. Further information about Choice
Canada and its locations can be found at www.choicehotels.ca
For further contest details, please contact Katrina Sagan at (905-624-7834)