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Africa
Travel Magazine's Award Winning, Search Leading
Website is a Value Added Bonus for Print
Advertisers
by
Jerry W. Bird
 
Since
many of today's tuned in, turned on professionals
get their news, views and background information
via the Internet, our website employs certain
facets of North America's top print media; the eye
appeal of Conde Nast; the life span of National
Geographic and the variety of Readers Digest. To
catch, capture and command the viewer's attention,
our headlines telegraph the core message, and to
aid navigation, our new color coded top bars, and
'mini menus“ side bars keep them going in the
right direction. The visitor's attention is further
riveted by a wealth of cultural, wildlife and
nature photography, plus scenes of Africans in
action at events worldwide. We offer hundreds of
great images - and each gallery page is linked to a
specific country or region.
One
of today's popular typefaces is called "impact,"
and that's exactly what we want this website to
convey. Maintained by media professionals with
decades of hands on experience in print and
broadcast, our website is updated around the clock.
What's more, we're on the 'news release' list of
leading public relations agencies, international
associations, corporations and governments,
providing an unlimited source of timely, well
researched material. As an added source reports
arrive constantly from over 25 chapters of
ATA.
Does it
work?
Ask
the experts at Webtrends,
a leading statistics firm. At latest count our
website averaged 58,000 hits and 14,423 page views
daily. For the year, this amounts to more than 21
million hits. These thousands of viewers are travel
agents and consumers with an extremely high
attention span, and we keep them glued to the
screen, averaging 9:37 minutes per visitor session,
a figure that has peaked at over 12 minutes. What a
refreshing difference, in an age when the average
viewer's attention span is fickle and fleeting.
(May 16, 2006 figures)
Reach,
Frequency and
Demographics
From
Webtrends statistics plus letters from all corners
of the world, we know that our site reaches and
influences an affluent, upscale group of viewers
with above average education. While North America
leads the response list, Morocco and South Africa
are among our top ten, along with UK, France,
Netherlands, Australia, Germany and Belgium. In our
top 20 are Japan, Singapore, Saudi Arabia and
others, pointing to future opportunities for
African Tourism and the Africa Travel
Association.
The Power
of Positive Searches
Need
more proof? Valuable statistics are gathered by
regular searches on Google, MSN and Yahoo, North
America's most powerful search engines. The
quickest way to judge a web site's power, and
performance is to search using basic words. You
cannot get more basic than "Africa Travel," or
"Africa Fashion" - simple words that open the
floodgates to millions of web pages worldwide. See
the amazing search figures below and read our ""Did
you Know" items.
Previous Searches
Did
you know we rank #1 on Google for African
Hotels and
Resorts
in a search including 3 million entries?
Did you know we're
first on MSN
for information
on
Africa Travel?
Not bad, considering it's from 21 million entries.
And we're in the top 3 on Google and
Yahoo.
Did you know that
for Cameroon
Tourism our
site was #1 on Google? We topped 5 million entries,
outranking Lonely Planet and the country's official
tourism site.
Did you know that
for Africa
Fashion
we're #1 on Google and MSN ? Google search is from
40.300.000 entries.
Did you know that
for African
Travel Shows
our site was #1 on Google? We led 20 million
entries on this vital topic.
Did you know that
for African
Tourism Ministers
our site ranks #1 on Google? Tops again - In a
Google search from 1,300,00 entries.
Did you know that
for African
Embassies USA
we scored 2 of the top 10 on Google? That's from a
search of 1,820,000. entries.
Did you know that for
Guinea Tourism we
have 2 of Google's top 3? This search included 7
million entries.
Period of search March 12-16, 2006.
Scroll
down for more exciting revelations
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Website:
www.africa-ata.org
Source:
Webtrends,
March. 2006
Hits
daily:
56,800 peak to date / Hits
Annually: 20.7 million
Page Views Daily: 12, 200 /
Length of Visit: 8:20 minutes
average
Worldwide
Reach- Regions
/ Visitor Sessions: 1 North America
/ 2 Western Europe / 3 Asia / 4 North
Africa / 5 Sub-Saharan Africa / 6 Northern
Europe/ 7 Australia / 8 Eastern Europe / 9
Middle East / 10 South America / 11
Pacific Islands / 12 Caribbean Islands /
13 Central America
Top
Countries:
1 United States / 2 Canada / 3
Netherlands / 4 UK / 5 Morocco / 6 France
/ 7 Austria 8 South Africa / 9 Germany /
10 Italy / 11 Belgium / 12 Singapore / 13
Switzerland / 14 Sweden / 5 Japan / 16
Saudi
Arabia
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BASIC
TWO OR THREE WORD
SEARCHES
Period March 12 -22, 2006
The
following statistics are from searches
conducted between March 12 and 17, 2006.
Often the results vary from one search
engine to the next, and changes occur in
numbers and rank from week to week.
However, we find that our site is
consistently in the top 20 - and often in
the top 5,. Frequently we're at the top in
Number One Position. As an example, we've
led the fashion category for years. Here
are some examples which may surprise you.
Pardon the lower case type - it's easier
for our readers.
african hotels and resorts
google
- #1 and 2 out of 3,500,000
african
airways
google - 2 in the top 12 out of
3,380,000
africa
usa travel
msn - #1 out of 3,100,000
africa travel -
msn - #1 out of 20,000,000
yahoo
- in top 5 - out of
121,000,000
google
- in top 6 - out of 220,000,000
Continued
on next
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