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SN
Brussels Airlines flights to Africa
To respond to customer and
market demand, SN Brussels Airlines has launched
services to Africa. Three Airbus 330-300 are being
put in operations in a phased manner. The first
destinations to be served are: Kinshasa, Entebbe,
Kigali, Nairobi, Dakar, Banjul, Conakry and
Monrovia. By mid-June, the destinations Douala,
Yaounde and Luanda will be added. To operate those
flights, SN Brussels Airlines signed a letter of
intent for a cooperation ("wet lease") contract
with a new Belgian airline that will be created by
MM. G. Gutelman and V. Hasson. The operation is
conditional to all parties getting the necessary
authorizations and Board approvals. The launching
of African operations will create employment
opportunities for about 200 people in Belgium and
150 in Africa.
Frequencies and
destinations
While its core business remains focused on Europe,
SN Brussels Airlines will from April 26, 2002
launch new services to Africa. These services will
be put in operation in 2 waves:
As of April 26, the
following destinations and frequencies are planned:
Entebbe/Nairobi (three times a week);
Kigali/Nairobi (twice a week), Kinshasa (3
times/week), Dakar /Banjul (3 times/week);
Conakry/Monrovia (twice a week).
As from June 21: the full
weekly program that will be flown is as follows:
5 flights to Dakar and
Banjul
3 flights to Conakry and
Monrovia
5 flights to Central Africa
(Kinshasa, Luanda, Douala, Yaounde)
6 flights to East Africa
(Nairobi, Kigali and Entebbe)
Bookings and sales of
tickets are open as of Monday, February 25, 2002.
High-quality product and
service
The planes that will be
operated are Airbus 330-300 that offer excellent
comfort and service.
Two types of classes will be
available:
A Business Class of 42 seats
with a 62-inch pitch
An Economy class of 222
seats with a 31 to 33-inch seat pitch
The planes will also allow
the transport of cargo goods. On a yearly basis,
about 40.000 tons of cargo capacity will be
available between Europe and Africa.
Letter of intent for a "wet
lease" contract signed and more than 350 jobs
created
To launch its African
network, SN Brussels Airlines signed a letter of
intent for a wet lease contract with MM G. Gutelman
and V. Hasson. The contract is conditional to all
parties getting all the necessary authorizations
and Board approvals.
The company to be created by
MM. Gutelman and Hasson will put the three
airplanes and cockpit crew at SN Brussels Airlines
disposal. SN Brussels Airlines will operate the
flights and will be responsible for all commercial,
network, marketing, quality and product
aspects.
The three planes will bear
the SN Brussels Airlines identity. The livery and
interior of the planes will be adapted to the new
colors and logos of the company.
The agreement signed with
MM. Gutelman and Hasson will allow to provide
employment to 50 Belgian pilots who will be hired
by MM Gutelman and Hasson's new airline. Service on
board will be ensured by SN Brussels Airlines cabin
personnel. About 150 ex-Sabena cabin crew members
will be offered employment.
In Africa, SN Brussels
Airlines will hire some 150 staff, mostly
ex-Sabena.
The launching of long-haul flights will also allow
to create additional jobs for ground personnel at
Brussels Airport.
Implementation
The implementation of the
new brand will take place progressively. The first
plane to carry the new brand and logo will be ready
by end February. By mid-March, several corporate
identity elements (airport labeling, travel
agencies, paper head,...) will already be adapted
to the new brand. A new website explaining the new
brand values is from now on accessible via the
address
http://www.brussels-airlines.com.
All visual information can
be directly downloaded from there.
In the weeks to come,
targeted marketing campaigns will also be launched
in Belgium and abroad to make the brand
known.
Customer loyalty will
continue to be built upon thanks to the frequent
flyer program.
SN Brussels Airlines
continues to be part of the Qualiflyer Frequent
Flyer program and customers can add on and spend
miles on all flights.
Archive
A new start, a new name, a
new identity
SN Brussels Airlines
launches flights to Africa as of April 26, 2002
SN Brussels Airlines
entrusts European Cargo Services with the
commercialization of its cargo capacity on flights
from Europe to Africa
Encouraging fast
growth and innovative services and price
packages for SN Brussels Airlines.
Our brand
SN Brussels Airlines was
created to continue in the steps of the two Belgian
companies Sabena and DAT,
who between them had an unequaled safety record.
The new company will keep Sabena's
famous 'S' symbol as part of
its identity, as a way of acknowledging and
building on the know-how ofits
predecessors.
Brussels Airlines is
proudly Belgian
Our new company is the
result of an unprecedented link-up between private
companies, industrial
companies and Belgian
regional investment companies. Brussels Airlines
reflects the values of a
nation open to the world.
These values include multi-cultural sensitivity,
multilingualism, accessibility
and straightforward
sociability.
Brussels Airlines is
business-like
Brussels Airlines is
dedicated to the needs of business travelers. This
means ensuring comfort,
reliability, punctuality,
time slots convenient to business requirements, and
flights perfectly designed
for one-day meeting
formats.Brussels Airlines is
caring
Brussels Airlines has an
updated fleet that fulfills the highest needs of
comfort and safety. The quality
of our service will be
all-pervading, before, during and after the flight.
We pay as much attention to
the human element in our
operations, as to the technology that ensures the
comfort of our passengers.
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