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Hong Kong Tourism
Board to Participate in 2005-2006 World
Travel Market
London
,/
Travelpress.biz-
The Hong
Kong Tourism Board (HKTB) will take part
in one of the world's leading travel trade
shows, World Travel Market, in London this
November. The decision to return to the
event has been prompted by the HKTB's
forthcoming 2006 Discover Hong Kong Year
campaign.
" 2006
Discover Hong Kong Year capitalises on the
introduction of a number of new
attractions and hotels , and also
highlights some lesser-known aspects of
the city," said Kevin Welch, the HKTB's
Regional Director- Europe, Africa &
the Middle East. "World Travel Market 2005
is particularly attractive because of the
2006 Discover Hong Kong Year campaign and
the opportunity it provides us to
reinforce our key marketing messages among
a wide range of our international travel
industry partners."
Fiona
Jeffery, Group Exhibition Director of
World Travel Market said she was delighted
to welcome Hong Kong back to the event.
"This significant step taken by Hong Kong
demonstrates the opportunities World
Travel Market presents in promoting a new
image for a leading tourism destination to
a global business audience," she
said
While Hong
Kong Disneyland, which opens on 12
September, is the best-known of Hong
Kong's new attractions, the Ngong Ping 360
and Hong Kong Wetland Park, which both
begin operating in the first quarter of
2006, are also expected to attract
significant numbers of international
visitors.
Comprising
a cable car ride with a 360-degree view of
Lantau Island's lush green hills, and a
village combining cultural experiences
with shops and restaurants, Ngong Ping 360
will offer a stunning new way to access
Lantau Island's popular Giant Buddha and
Po Lin Monastery. The 64-hectare Hong Kong
Wetland Park is situated in the New
Territories, adjacent to the Mai Po
Marshes, a vital resting and feeding
ground for more than 300 species of birds,
many endangered. The Wetland Park offers
audio-visual shows, interactive displays
and extensive wetland and outdoor
exhibits.
Several
major new hotels are also opening in the
city. These include the Landmark Mandarin
Oriental (August 2005), with 113 guest
rooms and suites, and the Four Seasons
Hotel (September 2005), which houses one
of the world's most luxurious health spas.
Hong Kong Disneyland will also add to Hong
Kong's hotel capacity with two new
properties: Hong Kong Disneyland Hotel and
the showbiz-themed Disney's Hollywood
Hotel.
During
2006 Discover Hong Kong Year, the HKTB
will also focus on Hong Kong's
lesser-known "hidden treasures", which
include traditional island life and a wide
range of outdoor activities. A number of
short, themed itineraries have been
devised to showcase Hong Kong's
"off-the-beaten-track" villages and
districts, local restaurants and shops,
traditional temples and markets, as well
as sites of historical and cultural
significance.
The HKTB
is also keen to highlight the fact that
Hong Kong is more than just a city, with
more than 260 islands, exceptional country
parks such as Sai Kung, some of Asia's
best walking trails and activities such as
golf, cycling, fishing, kayaking and
horse-riding readily available.
The HKTB's
established programme of Mega Events, such
as the International Chinese New Year
Night Parade (29 January 2006) and the
Hong Kong Shopping Festival, will continue
to play a significant role in the HKTB's
marketing plans for 2006 Discover Hong
Kong Year. New to the programme will be a
culture and heritage festival in May
2006.
"2006 is a
critical milestone in the history of Hong
Kong's tourism industry," Mr Welch said.
"The new attractions and developments,
coupled with the initiatives planned by
the HKTB, offer a superb opportunity to
entice new visitors to Hong Kong, and to
persuade previous visitors that there is
so much more for them to
discover.
For
further media information telephone Jane
Larcombe on +44(0)1892 785071 or
email
NOTES TO
EDITORS
1. Reed
Travel Exhibitions is part of Reed
Exhibitions Ltd. who organise over 420
events in 32 countries, serving 49
different industries in 18 key sectors,
attracting over 90,000 exhibiting
companies and more than 5.5 million
visitors every year.
2. As a
member of the Reed Elsevier plc group, the
world-leading business and information
provider, Reed Exhibitions is unique in
offering integrated market access
programmes covering exhibitions, trade
publications, direct marketing and the
Internet. Reed Elsevier's business titles
are closely linked with Reed's exhibition
activities across both geographic and
industrial markets. It also has a growing
portfolio of electronic publishing and
information services, including
LEXIS-NEXIS, the world's leading provider
of on-line information services and
management tools.
3. Reed
Travel Exhibitions organise 14 events
worldwide, including World Travel Market,
Arabian Travel Market, C.I.S. Travel
Market, EIBTM, British Travel Trade Fair,
Asia Pacific Incentives & Meetings
Expo (AIME), International Golf Travel
Market, Top Resa, Mediterranean Travel
Fair, ICCA Exhibition, in association with
the ICCA Congress, International Luxury
Travel Market (ILTM), La Cumbre, City
Break and Latin American & Caribbean
Incentive & Meetings Exhibition
(LACIME).
4. For
further press information, please visit
the Reed Travel Exhibitions' website on
www.reedtravelexhibitions.com
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