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The
evolution of IGTM in a booming
market
 Since
the turn of the century, an increasingly large
percentage of the global holiday and tourism market
can be attributed to the overseas golf market.
According to the Golf Benchmark Report
2006, demand has grown significantly:
There are now over 57 million golfers
and 31,000 golf courses
worldwide.
The
golf travel market is expected to further
develop over the next 10 years,
driven largely by increased life expectancy,
improved and cheaper air transport, healthier
lifestyles, a growth in disposable
income and media coverage in emerging
economies.
Given
the dynamic and competitive environment in
which the sector operates, Reed Travel
Exhibitions launched the first International
Golf Travel Market (IGTM) in 1998 in Fort
Lauderdale, Florida. IGTM has subsequently
become the world's premier event focusing on
golf travel and 3rd-6th
December 2007 will mark the show's
10th anniversary in Cancun,
Mexico.
Over
the last 10 years, exhibiting companies at
IGTM have tripled in size, from 131 exhibitors
representing 16 countries to 392 representing 55
countries.
IGTM
2007 once again sets the pace by returning to
the Americas; with over 300 specialist
suppliers of golf related products from 55
countries already registered. Over 200
Buyers are expected from Canada, the USA, Japan,
South Africa and a very strong representation from
Europe.
Exhibiting
companies include: Playa Mujeres Golf Club and
Questro Golf (Mexico), Abu Dhabi Golf Club, The
Montgomerie (Dubai), Mission Hills Golf Club
(China), Kenya Tourist Board, Carton House
(Ireland), and Argentina Golf Experience By Tvardek
among others. Representation from leading European
golfing destinations include Portugal,
Spain, Ireland Scotland and
Italy.
In
the last month, several destinations have announced
their participation as first-time exhibitors at
IGTM including Panama, Puerto Rico Peru, Indonesia,
New Zealand. There will be also 32 new main stand
holders making their debut, notable names include:
Sawgrass Marriott, Doral Resort (Florida),
Mississippi, Fairmont Mayakoba (Mexico), Panama
Tourist Board, Coco Golf & Country Club (Puerto
Rico), Andean Origins (Peru),
Mark
Walsh, Reed Travel Exhibitions, Group Exhibition
Director said: "After a decade, the show continues
to grow from strength to strength. The most
important factor is the ability IGTM has to bring
over 1000 golf tourism professionals together under
one roof to conduct business, network and identify
new markets. The global reach of the event is
highlighted more than ever this year, with a strong
presence from USA/Canada, South America, Europe,
Asia and Africa".
IGTM
2007 is sponsored by Cancun Convention and Visitors
Bureau and the Mexico Tourist Board
Highlights
of a decade
§
IGTM 1998. 4th- 6th Dec. Fort Lauderdale,
Florida. 131 exhibitors from 16
countries.
§
IGTM 1999. 1st&endash; 4th Dec. Vilamoura,
Portugal.
§
IGTM 2000. 10th-13th Dec. Jacksonville, Florida.
Attendance from 44 countries
IGTM 2001. 5th- 8th Dec. Sun City, South Africa.
Exhibitors representing 31 countries. Buyers
represented 23 countries. 460 delegates in
attendance
§
IGTM 2002. 8-11th Dec. Biarritz, France. 35
countries, 263 exhibitors, 178
buyers.
§
IGTM 2003. 8-11th Dec. Punta Cana, Dominican
Republic. 38 countries, Barcelo Convention Centre.
First-timers Hungary, Brazil, Argentina, Costa
Rica, Jamaica and Mauritius.
§
IGTM 2004. 6th-9th Dec. Estoril & Sintra Golf
Coast, Portugal. 910 delegates.
§
IGTM 2005. 5th-8th Dec. Maspalomas Gran Canaria.
Islas Canarias. Spain. Over 950 delegates from 47
countries. Exhibitors 377
§
IGTM 2006. 20th-23rd Nov. Andalucía, Spain.
36% increase in new buyers to 333. 392 exhibitors
from 47 countries. First-timers Hong Kong and
Colombia. New destinations: Cuba, St Vincent &
The Grenadines.
§
IGTM 2007. 3rd &endash; 6th December, 2007
Cancun, Mexico. 55 countries in
attendance
For
further information please contact Paola
Cubillos +44 (0) 207 403 8894 or e-mail
paola@triggerfish.co.uk or
visit
http://www.igtm.co.uk
Buyers
and media can register online at:
www.igtm.co.uk
Reed
Exhibitions is the world's leading events
organiser. In 2006 Reed brought together over six
million industry professions from around the world
generating billions of dollars in business. Today
Reed events are held in 34 countries throughout the
Americas, Europe, the Middle East and Asia Pacific,
and organised by 37 fully staffed
offices.
Reed
organises a wide range of events, including
exhibitions, conferences, congresses and meetings.
It's portfolio of over 460 events serves 52
industry sectors, including: Aerospace, building
and construction, design, electronics, energy, oil
and gas, entertainment, food and hospitality,
gifts, healthcare, IT/telecoms, jewellery,
manufacturing, marketing and business services,
pharmaceuticals, property, publishing, security,
sport and recreation, transport and logistics,
travel.
• Working
closely with professional bodies, trade
associations and government departments Reed
ensures that each and every event is targeted and
relevant to industry needs. As a result, many Reed
events are market leaders in their
field.
• Reed
Exhibitions is part of Reed Elsevier Group plc, a
FTSE-100 company and world-leading publisher and
information provider. In 2005, Reed Elsevier
made adjusted profit before taxation of £1,002
million on turnover of £5,166
million.
• Reed
Travel Exhibitions organise 15 events worldwide:
World Travel Market, Arabian Travel Market, C.I.S.
Travel Market, EIBTM, British Travel Trade Fair,
Asia Pacific Incentives & Meetings Expo (AIME),
International Golf Travel Market, Top Resa, ICCA
Exhibition, in association with the ICCA Congress,
International Luxury Travel Market (ILTM), La
Cumbre, City Break, China Incentive, Business
Travel & Meetings Exhibition (CIBTM), Gulf
Incentive Business Travel & Meetings (GIBTM)
and Asia Luxury Travel Market
(ALTM).
• For
further press information, please visit the Reed
Travel Exhibitions' website at
www.reedtravelexhibitions.com
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