Comparative
Results: Web Sites operated by Trade MagazInes
April 5,
2001
|
Publication |
hits/ mo |
page imp/ mo |
doc vws/mo |
Banner/mo |
link/mo |
|
Africa Travel Magazine |
192,000 |
$75 |
|||
|
Air Highways Magazine |
93,000 |
$45 |
|||
|
Business Examiner |
40,000 |
$100 |
|||
|
Benefits Canada |
145,000 |
- |
- |
||
|
Meetings & Incentive Travel |
- |
9,100 |
$750-$1,000 |
||
|
Wings Magazine |
40,000 |
- |
800 |
||
|
Arilines Magazine |
1554 |
576 |
- |
$125 |
|
|
Can. Metalworking |
58,221 |
- |
|||
|
Modern Purchasing |
6,000 |
- |
- |
$50 |
|
|
Cosmetics Magazine |
5,300 |
- |
|||
|
Benefits Canada |
120,000 |
|
Response by area: USA - 64% / Average length on site per visit 5.36 * See Banner Ad Requirements Web Product Description Monthly 12 Month Full Horizontal
Banner 468 x 60 Pixels 50.00/CPM 40.00/CPM Full Vertical
Banner 120 x 240 Pixels 50.00/CPM 40.00/CPM Square Button 125 x 125 Pixels 35.00/CPM 28.00/CPM Short Button 120 x 60 Pixels 23.00/CPM 18.00/CPM Page Sponsorship - Home
Page (A) 1000.00/Month 800.00/Month Page Sponsorship - Country
Page (A) 500.00/Month 400.00/Month Page Sponsorship - Airport
Page (A) 250.00/Month 200.00/Month Page Sponsorship - City
Page (A) 175.00/Month 140.00/Month Page Sponsorship - Events
Page (A) 150.00/Month 120.00/Month Page Sponsorship - Hot News
Page (A) 100.00/Month 80.00/Month Page Sponsorship - Food
& Wine Page (A) 100.00/Month 80.00/Month Page Sponsorship - All
others (A) 100.00/Month 80.00/Month Newsletter Ad (B) 75.00/CPM 65.00/CPM Event Alert Email
Ad (B) 50.00/CPM 40.00/CPM These rates are for Run of Network Advertising - for Specific Sites add 20%. Banner Design is available - $100.00 each (included in annual commitment) (A) Sponsorship includes a square button, placed above all other button advertising on the right side of the page, and a text message at the bottom, written by the advertiser, which includes a link to the advertiser's website. (B) Ad in the form of a full horizontal banner ad placed at the top of each email, clickable to the advertiser's website. (C) Ad in the form of a five-line message to be inserted in the newsletters, including a link to the advertiser's website. CPM is a term indicating the cost per thousand pageviews or emails. Acceptable Formats: gif, animated gif's ok too / no Flash Specifications: *max. 14-15 kb in file weight *must be a pixel size as shown above: (468x60, 120x240, 125x125,or 120x60) If you already have a BANNER AD: E-Mail your banner to airhwy@dowco.com with: * your contact name, email address & phone number * the EXACT link you want the ad targeted to (i.e. http://www.yourcompany.com) * Any ads that are not sent as
instructed can be reformatted for a one-time art fee of
$150. If you need a BANNER AD designed for you: E-Mail your banner to airhwy@dowco.com with: * your contact name, email address & phone number * the EXACT link you want the ad targeted to (i.e. http://www.yourcompany.com) * what size your ad is to be (see above: 468x60, or 120x240, 125x125 or 120x60 - as per Susan Gardner.) * attach logos, pictures, or any other imagery (you must have legal right to use) you want in your ad or provide links from which to copy them from ... you will need to be specific on which ones you want. * provide the exact text/words/message you want on your ad. Keep in mind the banner ad size limitation. We may have to edit upon your approval depending on design. * after ad is designed, it will be presented to you for final approval before it is posted.
Many thanks for your cooperation!. Contact: Muguette M. Goufrani |