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Canada's
Famous Doors of Hospitality CHOICE
HOTELS CANADA AIDS
TORONTO, ON,: Choice Hotels Canada (CHC) is proud to launch a donation program to aid victims of the terrorist attacks that took place on September 11 in the United States. Beginning October 8th, donation boxes will be set up at 240 Choice hotels across the country. For every dollar collected at its properties, Choice Hotels Canada will donate an additional dollar to the relief effort through the Canadian Red Cross - U.S.A. Appeal. With the public's help, Choice Hotels Canada hopes to donate as much as $200,000 to this worthy cause.
"Since the tragic events of September 11, we have seen a huge outpouring of generosity from corporations like Choice Hotels Canada," said Pierre Duplessis, Secretary General, Canadian Red Cross. "There will be a need for long term assistance for the countless people whose lives have been shattered by these events." To support the donation program, Choice will amend a four-week national television advertising campaign, scheduled to launch the week of October 8, to include information on how people can make a contribution to the cause. "The world has witnessed events of historic proportions. We, at Choice Hotels Canada, want to show our support to those families who have been most affected by this terrible tragedy," said Gary Decatur, president and CEO, Choice Hotels Canada.
Choice Hotels Canada and its franchisee advisory board, the CCFAB, have also launched an internal fundraising campaign, encouraging its franchisees and employees to make contributions to the Canadian Red Cross - U.S.A. Appeal. Again, Choice will match these contributions dollar for dollar, with the goal of donating a total of $20,000. Donations for the fundraising programs will be accepted until December 30, 2001.
Choice Hotels Canada is the largest hotel chain in the country with over 250 hotels open an under development from coast to coast. Its eight brands include Clarion, Quality, Comfort, Comfort Suites, Sleep Inn, Econo Lodge, Rodeway and Mainstay Suites. Choice Canada is part of Choice Hotels International, which has 5,000 properties in 41 countries. Further information about Choice Canada and its locations can be accessed at www.choicehotels.ca http://www.choicehotels.ca
CHOICE HOTELS CANADA LAUNCHES TRAVEL AGENT PROMOTION TORONTO, ON: This Fall, Choice Hotels Canada (CHC) will launch a multi-faceted promotion for travel agents. Not only is CHC increasing commission to 15 per cent, but Choice is also giving travel agents the chance to win $5,000, when they make a GDS reservation at any Choice hotel in Canada. The promotion will also see a $5,000 donation going to the Canadian Red Cross - U.S.A. Appeal to assist with the relief effort for victims of the terrorist attacks. From October 1 - December 30, commission for travel agents booking with Choice will increase to 15 per cent (from 10 per cent). "We are very excited about this promotion because it gives us the opportunity to show travel agents how much we appreciate their business, especially during this difficult time," said Katrina Sagan, executive director of sales, Choice Hotels Canada.
The cash giveaway component of the promotion works like this: From October 8 - December 15, every time a travel agent books a Choice Canada property in GDS, and enters "ECcash" plus their name in the SI field, they will be entered into the draw. At the end of the promotion, a name will be randomly selected and the winning travel agent will receive $5,000 in cash. CHC will donate an additional $5,000 to the Canadian Red Cross - U.S.A. Appeal in the name of the winner's travel agency.
This promotion coincides with another donation program Choice recently launched in which the company hopes to raise more than $200,000 to help families who lost loved ones in the September 11 terrorist attacks.
All eight hotel brands under the Choice Canada umbrella can be viewed in GDS using the universal chain code EC (Exclusively Choice).
Choice Hotels Canada is the leading hotel chain in the country with more than 250 hotels representing eight brands from coast to coast, including Clarion, Quality, Comfort, Comfort Suites, Sleep Inn, Econo Lodge, Rodeway and Mainstay Suites. Choice Canada is part of Choice Hotels International, which has 5,000 properties in 41 countries. Further information about Choice Canada and its locations can be found at www.choicehotels.ca http://www.choicehotels.ca For further contest details, please contact Katrina Sagan at (905-624-7834) |
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